Moodswing × Penrose Systems
The infrastructure for music in conversation
The rights layer
Ownership verification, clearing, ingestion, usage tracking and royalty splits. Two years of legal and commercial work — the hardest part of what we do.
The catalogue
4,000 tracks we own and have already cleared, so we can launch without waiting on anyone. A global deal with Sony Music layers in on top, with Universal and Warner in progress.
The product
An app and a keyboard. The keyboard works inside the messaging apps people already use — no migration required.
An app, and a keyboard that goes everywhere else
A system-level keyboard
Installed once, it works in every app on the phone. Nobody moves to a new messaging app — we arrive inside the one they already use.
Voice messages now, calls next
We are starting with voice messages. Calls follow, on the same rights layer — nothing has to be rebuilt to get there.
A model you can set per market
Our own catalogue runs to 4,000 tracks. One track a day at no cost, or the whole catalogue behind the operator subscription — the unlock model is configurable, market by market.
Rights holders plug in
Being built next: rights holders upload their own catalogue and are paid whenever it is used. Moodswing verifies ownership, tracks usage and splits the revenue.
What we bring to the launch
Every send is an invitation
The track plays in the notification before the message opens. Someone without Moodswing hears it first, then installs to reply.
A new artist every week
One featured artist a week with their own PR push. Artists sell Moodswing to their own audiences — more credible than any advertising we could buy.
TRACE
A $10M marketing partnership, activated at launch across four TRACE channels.
Hear it: music inside the notification A 30-second prototype. Best with sound on. Open demoClose
The annual Moodswing contest
Sponsor-led, judged by a major artist — best Moodswing wins. Can run exclusive to one operator: their subscribers, their brand on it.
Brands, once there is scale
Brands buy a branded sound and their own folder — a second revenue line through the same channel.
See the concept →You’ve built the distribution that takes years
Each of us has what the other cannot build
Has distribution. Not the rights layer.
- Operator relationships across ten markets
- Carrier billing and packaging
- A catalogue built around games, sport and trivia
- No clearing, royalty accounting or rights infrastructure of its own
Has the rights layer. Not distribution.
- Cleared catalogue and royalty layer
- A product category no operator currently sells
- Built on the highest-frequency behaviour on your network
- A shipping product: app plus in-keyboard distribution
- No carrier integration, no billing relationship
Penrose, appointed to represent the property
Moodswing owns
Product, technology, catalogue, rights and royalty accounting
Penrose owns
Operator relationship, billing integration, packaging, local acquisition
Shared
Revenue from every model, on terms agreed per market
Eight ways an operator can take this to market
Your whole network, sequenced by readiness
MTN South Africa, Vodacom
Home market for both of us. Shortest path to a live integration and the room where you have the most credit.
Airtel, Safaricom
Proven mechanics carried into your wider footprint, with the first market’s numbers behind us.
Remaining markets
Rolled out on the same commercial template, market by market, as billing and support are ready.
How we would structure it
Penrose pays Moodswing a minimum guarantee on signature, recoupable against our share of revenue. Exclusivity and a guarantee travel together.
Exclusivity is scoped to a defined list and a defined term. Outside that list we remain free to appoint others.
An agreed number of operators live within an agreed period. If they are not, those territories revert to us.
A category you don’t have, on networks you already own
A new vertical
Your catalogue is games, sport and trivia. Music and communication is a different shelf in the same store.
Better retention
Games churn. People message every day — the behaviour is already there, we’re adding to it.
Something to bring MTN
A Content Partner of the Year has to keep arriving with new categories, not more of the same.
A rights layer, at no build cost
The part you can’t build, supplied by a partner with no competing interest in your gaming business.
What we are putting on the table
Penrose represents Moodswing to the operators in your network, on a defined territory list, with launches sequenced by readiness.
Your projections market by market, the guarantee you would attach, and the marketing you would put behind it. That document is what we both build from.
A Commercialisation and Distribution Framework Agreement — executed, not an MoU. Revenue split, territories, guarantee, launch commitments and reversion.
Over to you
You know these markets far better than we do, so we would rather build the shape with you than hand you one. And we move quickly — we would like this signed inside a few weeks. What is realistic on your side?